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Multilingual & RTL websites

Websites that speak every language your clients do

Six languages for a French school, Latvian, Russian and English for Baltic businesses, Arabic right-to-left for a distributor in Dubai. Multilingual is more than translated strings: it is hreflang, per-language SEO, translated catalogues and emails, legal texts per market — and layouts that hold up in both directions.

Overline — Dubai & GCC — Overline GCC — Arabic B2B Shop for Dubai

What multilingual takes

Arabic and right-to-left layouts

Logical CSS properties instead of mirrored hacks, mirrored arrows and menus, Arabic typefaces — and phone numbers, prices and Latin names that keep their own direction inside Arabic text.

Regional sites from one codebase

A region preset switches company, currency, VAT, languages and legal texts, so a second market is a deploy, not a fork.

hreflang and per-language SEO

Canonical and hreflang on every page, sitemaps with language alternates, and titles and descriptions written for each language.

Translated end to end

Catalogue texts, transactional emails, invoices and legal pages in each language — not just the menu.

Every language edited in one place

All language versions of a product or page side by side in the admin, with a fallback language while a translation is still missing.

Language detection that respects choice

Visitors land on their browser’s language, and the language they pick is remembered on their next visit.

How we build for several languages

  1. 1

    Language is part of the data model

    Every translatable field is planned from the start, so adding a language later is content work, not a rewrite.

  2. 2

    Direction-aware from the first component

    Spacing, icons and animations are defined in logical terms, so the right-to-left version is designed, not patched.

  3. 3

    Each market gets its own rules

    Currency, tax, legal texts and contact details belong to the market, not to the language — Russian in Dubai is not Russian in Riga.

Selected work

Multilingual projects

All case studies

Questions we get asked

Do you translate the content?

We can prepare translations as part of the project or work with yours; either way a native speaker should review them before launch. Around the text we handle everything: structure, hreflang, SEO per language and the parts that get forgotten — emails, invoices, error messages and legal pages.

Can you add an Arabic version to an existing site?

Yes. A right-to-left version is more than flipping the layout: typography, mirrored icons, bidirectional text in forms and numbers, and often a different market with its own currency, taxes and legal pages. We did all of that for Overline’s Dubai site.

One domain with language folders, or separate domains?

Language folders (/en, /lv) on one domain are the simplest for SEO and maintenance. Separate domains make sense when each market is run by a different company, as with Overline’s Baltic and Gulf sites. Either way hreflang ties the versions together.

Which languages and markets?

Tell us where your clients are and what the site has to do in each market. We reply within a day.