Lepicur

Lepicur sells the most demanding brands in tableware — Baccarat, Lalique, Daum, Christofle, Bernardaud — to buyers who expect the online boutique to feel like the physical one. The site had to carry that positioning while still being a working store: fast, searchable, with a catalogue running into thousands of pieces.

• Brand-led navigation and a brands section — customers here shop by house first, category second
• Restrained visual language: generous white space, editorial photography, a hero that sets tone rather than sells
• Top products and new arrivals rows, wishlist and product comparison for considered purchases
• Interior projects section that shows the pieces in situ and supports the studio's design work
• Delivery and free-shipping threshold stated up front, phone contact in the header for concierge-style questions
• WooCommerce catalogue tuned for performance despite heavy imagery, with newsletter capture

A boutique that reads as luxury and works as a store: brand-first browsing, considered-purchase tools and a catalogue that stays fast under thousands of products — with the client managing every collection themselves.