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Buļļu Laivas logo

Buļļu Laivas

SUP and watersports shop — boards, paddles, wetsuits, clothing and gift cards, with a catalogue built for a seasonal range that turns over fast every summer.

Built withWordPressWooCommerceMultilingual

Challenge

Buļļu Laivas is three businesses in one: Latvia's widest SUP board shop, a rental fleet (SUP, kayaks, jet skis, e-foil, motorboats) and a calendar of guided water events. The site had to sell boards, take rental bookings and fill event dates — all in a season that lasts a few months, on a phone, on the beach.

Solution

  • Shop-first homepage with the current sale, brand rows (Starboard, Shark, Gladiator, Aquatone, Yoloboard) and a "buy SUP" grid
  • Rental section with per-hour pricing for every craft — SUP, jet ski, boats and kayaks, catamaran, e-foil, motorboats
  • Events and corporate events with a calendar: sunrise SUP, river trips, group outings
  • Guides that shorten the sales conversation — SUP board types and a "which size board should I choose" article, with "try before you buy" as the pitch
  • Delivery rules in the top bar (free in Latvia above a threshold), gift cards, customer accounts
  • Mobile layout with a persistent shop / cart / account bar, since most traffic arrives from the beach
  • Multilingual WooCommerce catalogue the team restocks every spring

Result

One site now sells boards, books rentals and fills events for the season, and the guides answer the questions the team used to answer by phone. Everything is built for the mobile shopper who decides on the water, not at a desk.

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